Why You Should Include Twitter in Your Social Media Plan for Your Network Marketing Business

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When Twitter first came out in March of 2006, I honestly didn’t know why anyone would ever use it, especially not anyone in business.  I created an account and there it sat with just a few followers for years.  But, then, a funny thing happened.

Recently, I began to see other people in my niche (home based business) using it and having success generating leads, so I decided to take a more serious look at it.  Now, I’m convinced that you can no longer ignore the power of Twitter for your network marketing business (or any other business for that matter).  Companies that lack a strategic, lead-generating plan for their Twitter presence are missing out on access to a huge user base and an opportunity to showcase themselves in a socially savvy, relevant way.  Being followed by a user on Twitter is a strong signal of his affinity for your business.  These self-selected audience members are indicating an active interest in your brand, what you have to say, what you do, and are asking to hear more from you.

Twitter may not have the audience that Facebook does, but 320 million active monthly users is not too shabby. With Twitter, it’s not the number of users that counts, but rather the ways of connecting with them. On Facebook, you have to hope that you can find new people who are active in groups or starting conversations on public pages.

On Twitter, however, most people allow their tweets to be shared publicly since the only option is to have all public or all private updates. Twitter makes it easy to search for those conversations by keyword.

Best of all, you can talk to anyone who makes their updates public on Twitter, regardless of whether they are following you. So unlike Facebook, you don’t have to wait until someone becomes your friend or joins a group you belong to in order to have a conversation with them. Everyone is pretty much open game, from local connections to celebrities.  When celebrities and influencers in your niche mention you in a tweet, that’s a great way to get exposure to all of their followers.

Since network marketing is a relationship business, it just goes without saying that Twitter is a perfect way to build relationships with people who may be interested in your network marketing opportunity.  People’s followers and who they’re following are public knowledge, so you can look at who your friends are following and who’s following them and connect with those people.

Follow me on TWITTER now…I’d love to connect with you!

Till next time,

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16 thoughts on “Why You Should Include Twitter in Your Social Media Plan for Your Network Marketing Business

  1. Great minds must think alike – I did a blog post on Twitter today too.

    Twitter is a great platform to build your brand and build an engaged following…

    If Gary Vaynerchuck could build his empire on Twitter, so can we!

    Great post!

    Dr. Lisa

  2. Great minds must think alike – I did a blog post on Twitter today too.

    Twitter is a great platform to build your brand and build an engaged following…

    If Gary Vaynerchuck could build his empire on Twitter, so can we!

    Great post!

    Dr. Lisa

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