Have you ever come across a Facebook page or profile and thing “Oh, lord, what was this person thinking when they posted this?” Do you know what types of things you should be posting to move your business forward on social media?
WHAT NOT TO DO
- Liking your own posts: Of course, you like your post, you posted it! Don’t “like” or “favorite” your own material. Encourage your friends, followers, and team members, however, to share and like the material that is posted. They can be the brand’s greatest ambassadors.
- Neglect: Use your social media! Just because you have a Facebook page or Twitter account doesn’t mean you’re doing enough. You have to use the accounts to make them work. In my guide “How To Use Social Media For Your Business”, I talk about how many times a day to post in each social media platform.
- Share too much: Be careful of the things you share, don’t share too much information. This one goes back to having a checklist. If you are premiering a product and post hints or pictures too early it could destroy the whole product launch that others worked so hard to build.
- Connect with everyone: Just because someone follows you, doesn’t mean you have to follow them back. Think of it at choosing who you surround yourself in real-life. Before you follow back think of how it will reflect on you, is this someone that would represent you and your business in a good way if consumers saw that you were associated with them?
- Forget to Network: Just as you would in real-life, always work to make connections and grow your brand by networking and building quality relationships on social media. If your impression is good enough you might be able to work in a few word-of-mouth shoutouts.
- Privacy Settings: Don’t forget about privacy settings. You use them on your personal profiles, do the same with your business. Remember once you share something on the internet, it doesn’t go away. Sure you can delete the post, but you don’t know who may have seen the post and saved the information before you deleted it. Taking care of the privacy settings also includes protecting your passwords. Only give passwords to a select few and choose a password that is extremely secure. You don’t want your social accounts to fall into the wrong hands!
- Don’t be spammy: Nobody likes spam, whether it be email or social networking. Just don’t do it. If you are constantly posting the same information over and over or inundating your followers, you could become an annoyance and could lose some of the followers you’ve worked so hard to attract. I always suggest to treat social media as just another way to meet people and to talk to them as you would at a party. After all, social media is just that…SOCIAL! People like to have fun so have real conversations with people. Never send anyone a link to your offers without their permission.
- Deleting negative comments: Acknowledging the problem can not only make an upset customer happy, but it can also prevent the company from a PR issue later. Acknowledging negative comments shows that your company is proactive in resolving issues and that you aim to serve your customers.
- Not responding at all: It is vital to engage with your customers, with no engagement they may feel as if you don’t care about their question, comment or concern. It all comes back to customer service. Don’t ignore relevant comments. Use them as an opportunity to interact with your followers and show them how you address positive and negative situations.
- Too much automation: You lose the personal touch with customers if it sounds like a computer is speaking to them. “Humanize” your brand to make the engagement experience for the customer more personable.
I hope this helped you understand what not to do on social media. Please leave me a comment below with your thoughts and feel free to share it with your friends!
Till next time,
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