Online Marketing Myths You Probably Believe

Marketing online is already incredibly difficult. Sure, you have the entirety of the internet to appeal to, but it also means that you’re competing against countless other online marketers. The internet is a vast place and standing out against a sea of competitors isn’t an easy feat, but a successful online marketing campaign can easily bring you the customers you’re looking for. Continue reading

Are You Faking Normal?

I am 57, lost my Director of Technology job at a non-profit when I was 42, didn’t want to go back to work full time since my 2 boys were only 8 and 4, & I thought my husband could carry us through. WRONG! Not because he was incapable, but who in their right mind puts that kind of responsibility on their spouse anyway? It’s 15 years later and I’m realizing that I was that person who wasn’t in her right mind then. Thank goodness I woke up and realized it before it’s really too late. Continue reading

Not ready for retirement yet?

I get it. You did everything by the book and it wasn’t enough. Your retirement savings (if you have any) may not be what you thought it would be when you started working twenty, thirty, or even forty years ago. You may be thinking that you don’t have enough time left to make the kind of money that you’ll be able to live on in retirement and you’re dreading the day that you have to depend on your friends or family to help you. Or, perhaps, you’re looking to bump your income up to the level where you can really live your dream lifestyle. You know you still have earning power but you have no idea how to earn the kind of money you need. You’re not alone. Continue reading

How to Best Promote Your Sales Promotions

What is a Sales Promotion?

When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because, each entices a different part of the buyer’s nature. Continue reading

How to pay for your kids college if you’ve gone through all of your savings

When you got married, you thought you had it all planned out. You both had good jobs and your salaries and savings plans were going to be enough to pay for your kids’ college education as well as your retirement. But, then, life happened! College is upon you and you’ve gone through everything. Do you tell your kids they can’t go to college or do you take out student loans and make them pay for it when they graduate? Or, do you figure out another way to make enough money to be able to pay for it after all? Continue reading