We can all get distracted (very easily) at home, trying to “fit” our business in around our kids, the laundry, the housecleaning, or a J-O-B. So, how, exactly, are you supposed to fit it all in? Continue reading
Staying focused…sometimes, my biggest challenge!! How about for you? Do you find it hard to stay focused on your business? Or, if you’re not quite there yet with a home based business, are you finding it hard to stay focused trying to figure out what to do with your life? There’s a saying in the network marketing profession…It’s Easy To Do and It’s Easy NOT to do!” I hope my tips will help you today.
If you already have a list of subscribers who are passionate about your niche, it’s time to set up a series of emails that you program in your autoresponder to send out according to a pre-set schedule. This is known as an “email swipe”.
There’s no limit to the number of emails you can send out. Your subscribers keep getting them until they unsubscribe from your list. As long as your emails provide something your customers want, they will continue to keep opening them.
And, as long as they are opening your emails, rather than deleting theme without reading them, you have the opportunity to sell the products you are promoting to the people on your email list.
What Emails Should Do
The emails you send out should serve one of two purposes:
- Reinforce your subscriber’s loyalty by giving them something of high value for free
- Promote a particular product or service
Effective email swipes contain both types of emails. If you send out emails that just promote products and services, your subscribers aren’t going to get a lot of value from your emails and they will be more likely to unsubscribe.
Instead, alternate these promotional emails with ones that provide free high-value content that they can actually use in their everyday lives. Your subscribers then will be more likely to open your emails and to purchasing the products or services you promote when you send promotional emails.
Toggling between these two types of emails successfully requires a lot of skill, much of which comes with experience.
Keep in mind that once the person on your email list makes the choice to delete your email without reading it the first time, it’s going to be harder and harder for you to get them to open any subsequent emails that you send.
That’s why it is critically important that you keep your emails interesting enough and provide enough value so that the people on your list will have no choice but to open your emails every time you send them.
What Kind of Content to Include
Free high-value emails should contain either original content that you have created yourself or content you have purchased or commissioned from freelancers, PLR or some other source. Your emails can even simply contain links to informative content your subscribers will find useful.
By the way, this strategy works the same when marketing in other platforms as well, not just email. You can provide high value content and keep people looking forward to your next submission on places such as Facebook, Twitter, Instagram, Tumblr and many other formats. The principle is the same.
Consider your emails swipes as a newsletter that you send your subscribers. A newsletter contains interesting and helpful articles about topics that interesting. If your content is high quality and your subscribers enjoy it, they are going to be more open to buying the products and services you promote in your newsletter.
How Often Should You Send Emails?
While there is no agreed-upon schedule for free content and promotional emails, use a 3:1 proportion. For every promotional email you send out, send out three that provide free high value content designed to build loyalty with your subscribers.
Promotional emails should have a structure similar to a sales letter. Have a clear Call to Action (CTA) that says exactly you want your reader to do: Buy a product, subscribe to a newsletter, invest in your company, etc.
Promotional emails need to have a link where your subscribers can click on to buy the products or services you are promoting.
Content of Promotional Emails
The content you promote in your promotional emails can be either original or something you commissioned another person to create for you. You also can promote affiliate products, which are products sold by somebody else but promoted by you. When a subscriber clicks through and buys one of these affiliate products, you get paid a commission.
Affiliate products are popular among email marketers because they don’t require you to purchase anything up front or worry about delivering the product to the buyer. All you do is promote the product and when a sale is made, you get paid.
For more information about increasing your sales per email opt-in, check out our lead generation system by clicking on this link now.
Get in touch with me on Facebook here or by email at email@example.com! I’d love to connect.
Until next time…
Are you looking for a way to generate leads that’s different than what everyone else is doing? Do you want to stand out from your competition? I assume the answer is yes, so today’s video blog is my testimonial for a training that I recently took that I highly recommend.
Watch the video and then click here to register
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Till next time,
Reach out to me on Facebook at https://www.facebook.com/JanShawRecommends
Call me if you need me 412-447-8546!!
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Your Success is My Success!
I love Network Marketing, but the thought of talking to everyone I know, and to everyone that I meet on a daily basis, about the idea of joining me on my mission, just didn’t sit well with me. It just wasn’t who I was! It wasn’t natural for me to be sitting at meetings, or my kids’ sporting events or at social events and be constantly thinking about how I was going to bring up the subject of them joining me in my business. I’m a very easy going and non-intrusive person so it just didn’t seem right. Continue reading
I did too and my network marketing business never really went anywhere like I wanted it to. Yeah, I had some success but then I lost most of my downline. It wasn’t until I found MyLeadSystemPro that I had any hope of being able to build a big team that will span the globe, just like my company! Continue reading