How to Best Promote Your Sales Promotions

What is a Sales Promotion?

When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because, each entices a different part of the buyer’s nature. Continue reading

How to pay for your kids college if you’ve gone through all of your savings

When you got married, you thought you had it all planned out. You both had good jobs and your salaries and savings plans were going to be enough to pay for your kids’ college education as well as your retirement. But, then, life happened! College is upon you and you’ve gone through everything. Do you tell your kids they can’t go to college or do you take out student loans and make them pay for it when they graduate? Or, do you figure out another way to make enough money to be able to pay for it after all? Continue reading