Are You Faking Normal?

I am 57, lost my Director of Technology job at a non-profit when I was 42, didn’t want to go back to work full time since my 2 boys were only 8 and 4, & I thought my husband could carry us through. WRONG! Not because he was incapable, but who in their right mind puts that kind of responsibility on their spouse anyway? It’s 15 years later and I’m realizing that I was that person who wasn’t in her right mind then. Thank goodness I woke up and realized it before it’s really too late. Continue reading

4 Ways to Improve Conversions with Content

Sometimes we tend to overthink our sales pitch. Often the best solution is the simplest. For example:

  • 60% of small business websites don’t put their phone number of their home page
  • 75% don’t have an email address or a link on the front page of their website
  • 66% fail to put a contact form on their website so visitors can ask questions, leave comments or request more information

If your website doesn’t offer the simplest things your visitors are looking for, then of course it’s going to fail. Continue reading