Blogging has become my newest passion. It’s a great way to let people know about you, to allow people to get to know you, and to be really creative in your writing.
The best part about blogging is that you own your blog and no one can shut your blog down like Facebook, YouTube, Twitter, and Instagram can do if you go against their rules. When you pay for advertising, once you stop paying the leads stop coming in. But, your blog never goes away and leaders in the network marketing industry who use blogging as their primary lead generation tool (i.e. Ray Higdon and John Chow) are still getting leads and sales years after they posted certain blog posts.
Should you blog for your network marketing business? Only if you want to dominate the marketplace. In the network marketing space, there are hundreds of thousands of reps who are vying for the same space you are and I guarantee that only a small percentage of them use blogging as their lead generation tool.
There are many reasons why you should blog and why it will help you in your network marketing business (or any home based business for that matter). First of all, one thing that I’ve found since I started blogging is that I feel much more confident after writing my blog posts. More confidence helps you produce real results. Secondly, blogs enable you to brand yourself. How many distributors are associated with your network marketing company? How many of them are blogging? Or, are they just sending people to the company’s links. When you blog, you have the ability to present yourself as the authority in your niche and you can stand out above your competitors. Finally, when you teach people what you know and solve their problems, they will like you, follow you, and want to come back for more.
Once you present value through your blog that actually solves your niche’s problems, you can add a P.S. line under your signature. This has proven to be very effective and is a method that network marketing expert blogger, Ray Higdon, teaches.
Facebook and Twitter are great, but there’s only so much you can say on a post (Twitter only allows 140 characters). That’s ok though because when you have your blog, you will use Facebook, Twitter, LinkedIn, Pinterest, and Instagram to point your followers back to your blog. See how it all ties together? Social media is the vehicle to take your readers to their destination…your blog. Consider your blog as your house…your real estate on the internet where you can decorate it however you want.
But, don’t worry if you’ve never blogged before. I’ll help you with that.
I hope this has helped you to understand why a blog is a good idea for you and your network marketing business. If you got value from it, please leave me a comment below and share with your friends on social media (using the buttons on the left).
Till next time,
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