When you decide that you want to use or increase your social media presence to grow your business (any business, whether it’s a brick and mortar business, network marketing, affiliate marketing, insurance sales, or real estate sales to name a few), there are some important things that you need to understand in order to grow your online presence.
Things You Should Know About Social Media Presence
- Do not assume that just because you start blogging, people will magically find and read your blog posts. Out of the millions of blogs online today, yours is literally a needle in a haystack. In order to have people see your blog, you need to tell people to go look for it. This is called driving traffic. That’s where social media comes into play. Pick one social media platform (Facebook is my personal favorite) and master it so that you get really good at driving targeted traffic to your blog.
- Don’t just leave old posts alone. Updating an old article can be a great way to build credibility and thought leadership. If one of your old blog posts is out of date and links (or whatever) are broken or invalid, instead of writing a whole new one, just update the old one. Google really likes when pages get updated because an update increases relevancy.
- You do not need to come up with new content constantly. While consistency is key when using social media to grow your business, you don’t have to reinvent the wheel every time. Take your most popular blog posts and reuse the content by creating an infographic or video, or by developing a webinar or podcast series to further expand on the topic.
- Even if you’re not sending out newsletters right now, you should still be collecting emails. There will be a time in the future when you will definitely want to start sending newsletters via email so collect those email addresses from now on so you have them when you’re ready. Email communication is a great way to build a relationship with your followers and is one of the best ways to create a great ROI.
- Make sure you give your readers every opportunity to share your blog post with their network. There are several different WordPress plugins that allow for sharing but my favorite one is called “Simple Social Icons”. Another one is called SumoMe which is also free.
- Social media is free, but you’ll get faster results if you use some paid advertising too. Yes, you can post your stuff on your profiles but in order to ensure that highly targeted audiences see it, you will definitely need to pay for advertising. Figure out what kind of budget you can start with and then scale up from there.
- Recycle your old content. You work so hard on that masterpiece of a blog post and you share it on your social media platform. Then you forget about it and never visit it again. Don’t make that mistake. Based on the fact that your audience is on social media at different times of the day, you need to post your content more than once. Keep a balance of new posts, curated content (content that you find on other blogs that you give credit for), and older posts. Experiment with different copy, headings, and images for a social update. Share your older posts you feel especially proud of.
- Even if you’re an introvert, you need to be using social media. A lot of introverts think they can’t use social media because they don’t like small talk. But, even introverts have ideas that they want to share. Because social media is virtual, it provides a safe balance of virtual chatter and you can always tune out in the safety of your home. Social media is what you make of it so if you find interesting people who share your interests or provide a greater insight into what you’d like to learn, engage with these people. It can be fun and educational.
- You can actually reach out to Influencers in your niche. You may be thinking that influencers are too busy for your questions, but that is not true at all. There’s a reason that they’re influencers and that’s because they help people. Some may even give you their email addresses so you can ask them questions offline. So, if you really want to connect to your favorite author, influencer or artist, just try it. Ask a meaningful question or start a conversation about a shared interest of yours to show your genuine interest in them. If they don’t reply, don’t take it personally. You can always try again since they’re really busy and they may have missed your question.
- It’s ok to get personal once in awhile. People love to see your human side so if you’re a sports fan, show your team colors. If you like to cook, share an amazing recipe you loved. If you’re a photography hobbyist, share a snapshot you took. This will bring your audience closer to you and you might be surprised on how much engagement you can get on a simple post talking about your interest and hobbies because passion is what really drives humans.
There you have it! I hope this blog post helped you figure out how you’re going to best use social media to grow your business. I’d love to see your comments, so feel free to share them with me below.
Until next time,
P.S. If you’d like more tips and strategies on how to start, run, and grow your business click here!