Who knew that Twitter was so powerful? What can you do with 140 characters anyway? Well, I’m discovering that it’s actually a game changer for me and my online business.
I’ve been using Facebook as my main marketing strategy until now, but recently I decided to learn how Twitter works and I’ve been so pleased with my results so far. First of all, it’s instant gratification at its best. When you “follow” someone, they usually follow you back and my list of followers is growing exponentially every day. Plus, you send “Direct Messages” to your followers and they send them to you…it’s like instant messaging and I’ve been able to have very valuable conversations with people in my same niche. It’s a great way to share ideas and to find out if there’s anything in your portfolio that would complement what they are already doing. Perhaps you can offer them a tool that they could really use in their business!
Another feature of Twitter is something called Twitter lists. You can create your own lists and other people will add you to theirs and they offer a way to segment the Twitter population into more manageable and targeted lists of people that you can get your message out to. Call it “FREE ADVERTISING” if you will. It’s an additional way to get in front of people who you didn’t find on your own searches.
To create a List:
- Visit your Lists page via the gear icon drop-down menu or by clicking Lists on your profile page
- Click Create List
- Name the List & provide a description
- Designate the List as Public or Private
- Save the List
To add or remove people from your Lists:
- Use the person icon drop-down menu on somebody’s profile
- Choose add or remove from Lists
- Choose the List you would like to add the person to or uncheck the List the person was already a member of
The Twitter Help Center also has info about:
- seeing Lists you’re a member of
- viewing tweets from a List
- subscribing to a List
- editing or deleting a List
- sharing a List URL
According to Socialquant.net, here are 13 unique uses for lists on Twitter:
- Curate great content using your own lists. Make a list of key influencers in your niche and then you’ll have a ready-made source of content that you can curate with your audience. To be more effective, pull your list into a stream in Hootsuite where you can share and schedule your retweets easily.
- Curate great content using other people’s lists. Not only can you make lists of your own, you can actually subscribe to other people’s lists (read: the lists of key influencers in your niche). The best part is that you can pull the lists you’ve subscribed to into a stream in Hootsuite as well. So if you don’t want to take the time to create your own list, simply subscribe to someone else’s. Click here to follow a great list of 45 awesome influencers. Simple.
- Make a private list of prospects. Make a private list for possible leads for your business. You could even create multiple lists: cold leads, warm leads, hot leads, etc., and move people from one list to another as they move through your pipeline. And because you can filter based on this list, you can easily cut the clutter and see just their content, which will allow you to engage with them more easily and increase the likelihood of converting them to customers.
- Make a private list of customers. Again, putting them on their own private list allows you to engage with this group quickly and easily, increasing the loyalty of your customers. You may want to keep this list private, though, just in case your competitors are watching. <wink>
- Create a private list of competitors. And just like they’re probably watching you, there’s nothing wrong with keeping an eye on your competitors in return!
- Create a list for idea generation. If you know that certain accounts are always putting out great content, such as quotes, you can create a list of those accounts and monitor them to generate ideas for your own content. This is especially useful because it allows you to see how well the content resonated with audiences (the number of favorites and retweets) before you actually create it (ideally in the form of an image on Twitter to get an even better response).
- Create a private list of networking contacts. Twitter provides unlimited opportunities to build relationships. Use this list on Twitter to retweet and promote these individuals as much as possible and get on their radar.
- Use public lists to flatter people. As long as lists are public, Twitter users can see what lists they’re on. Put influencers you want relationships with onto lists that they would find flattering. These lists are also likely to attract others to you who are looking for lists like yours. Win-win.
- Create a public list of employees. This can be a great way to empower your employees and encourage them to get active on Twitter. It’s also a great way for people to get in touch with your company and get to know your company a little better.
- Create a list of event attendees or speakers. A list like this is helpful both for attendees as well as those who aren’t in attendance, since it makes it easy to access any information being tweeted from the event. This is a great way to not only provide valuable information, but also to draw attention to yourself.
- Resource lists for your customers. What kind of information would your customers/followers find valuable? This could be a list of your favorite social media bloggers, your favorite authors, or maybe your favorite go-to companies for complimentary services.
- Location-based lists. If you’re a local business, consider sharing some Twitter love with a list of other local businesses that you love.
- People who engage with you regularly. By creating a list of people who engage with you often on social media, you’ll be able to easily reciprocate with some love in return. This will decrease the likelihood that they’ll slip through the cracks.
Some other ideas for lists are
- Influencers – Interacting with influencers in your industry is key to the success of your marketing initiatives.
- List news makers – Follow the latest news in your industry.
- List people who Re-tweet you- If you have followers who share your tweets a lot, then put them in a Twitter List.
- List people you chat with – List people you engage with a lot on Twitter.
- List your co-workers
- List your competitors
- List yourself – subscribe to your own to ensure your tweets get shown to your lists
- List people you meet at events
- List people from Twitter chats (I’ll cover chats in an upcoming blog post but fee free to research it on your own)
- Upload your lists to Flipboard – I would never have thought of this one but if you haven’t heard of Flipboard before, it’s an app that I have on my phone and it’s a website (https://flipboard.com/) where you will never run out of content ideas again!
I hope you got value from this. If so, feel free to comment below and share with your friends.
Till next time,
P.S. If You Want a Step by Step Blueprint on How to Get More home business Leads Coming to You Using Twitter, Check this out (Unless You Already Have TOO Many Leads)