Today, I’d love to cover video marketing and how important it is for your whole social media strategy for your home based business.
No one wants to be sold anything, but everyone loves to buy what they want. There is no better way (internet or not) to get your message across than through video. People want to know you before they make the decision to pull out their credit card. When was the last time you pulled out your credit card to buy something from someone? How did it make you feel? Did you know the person you bought it from? Did you know what they looked like and what their demeanor was? Were you convinced that if there was a problem with the product or service, they would absolutely stand behind it? More importantly, were you convinced that they really understand what your problem was and that their product or service would absolutely help you solve it?
Your home based business probably needs more exposure. One easy way to get more exposure, more leads, and make more sales is using video marketing. Video marketing allows you to connect a little more with the viewer. The use of video marketing can have a positive effect on your home based business if used properly. There is a formula to creating marketing videos. Depending on what your goals are will determine the type of video you will want to create. Imagine having an arsenal of videos doing the bulk of your work for you! It really can be that simple, if you allow it to be. Of course there are some great video marketing courses and trainings available. And you can spend hours upon hours doing research for your home based business. These are FAST solutions for action takers that want to get into action immediately!
How do you incorporate video into your social media plan? Easy! It’s a fact that Facebook posts WITH video have a higher engagement rate than posts without it. Plus, Facebook acts favorably to status updates with video and will show them more than posts without it. As I mentioned in a previous blog post this week, YouTube is the second largest search engine behind Google (Google owns YouTube) so your content will rank higher in the search engines when you use video.
I hear what you’re thinking…but, I hate myself on camera (especially video). Get over it! The more videos you do, the better you’ll feel about them and the more natural it will become. Trust me on this one…at first, it used to take me 10 tries to get it right and I enjoy public speaking, but I have to admit that it did feel a little weird talking to my iPhone! LOL! After a few videos, though, it got easier. Pretend you’re talking to your best friend when you’re shooting a video and it will become easier to look natural. And, whatever you do, DO NOT READ A SCRIPT! Speak from your heart. Show your passion for your product or service and people will love you!
That’s it for now. I hope you got lots of value from this post and I look forward to seeing your videos. Leave a comment below with a link to your YouTube channel or wherever your videos are.
P.S. For all the great training on video marketing and everything else about marketing your home based business, check this out!