Have you ever considered using LinkedIn as one of your social media platforms to network for your network marketing business? In today’s blog post, I will discuss how to use LinkedIn successfully for your network marketing business.
As of October 29, 2015, LinkedIn has 400 million users with over 100 million who are active on a monthly basis. Those are some pretty good numbers, don’t you think?
According to Marketo, LinkedIn has expanded beyond just a hiring and networking platform to include robust company pages, a highly targeted advertising solution, and a publishing platform. With these additions, it’s now the way to reach an audience with a business mindset.
Where do you start?
With your profile! You need to build your brand presence and that starts with your profile. That’s where a user lands when he or she searches for you or clicks on your logo from a user’s profile. Because this is your primary, branded landing page on LinkedIn, it’s very important to make sure you have carefully thought about the images and messages you choose to represent your brand. Specifically, pay attention to:
- Your logo – this tells users who you are in a small thumbnail, which is attached to almost any action that you take across LinkedIn
- Your header image – this could include brand messaging, campaign promotions, or product images. It’s very flexible, but I would personally use a professional headshot of yourself so people can get to know who you are separate from your company (remember, you’re trying to brand yourself)
- Your About section – resting under your logo and header image, this is your opportunity to share details about your company with a LinkedIn user that lands on your company profile page
Here’s the way I set mine up as an example:
Posting on LinkedIn is a key way to build followers and to fuel your paid advertising efforts (if you choose). These posts can be comprised of text, images, links, non-native video (like a YouTube link), and slides. You can post publicly for all of your followers to see or you can post in groups. Groups are communities that are formed around topics of interest, industry, title, professional organization, brand, etc. In these spaces, users can, based on group permissions, share articles, post jobs, exchange advice and gather digitally. Groups can be a strategic and important way for you to create a community of followers. You can use groups to segment your audience and develop relevant conversations. If you choose to start a group, identify your objectives and decide which group structure will best facilitate those goals. LinkedIn offers a variety of functionality controls in groups like choosing whether to have an open or closed group, turning on or off the ability to post jobs, etc. Make sure that your group settings match the objective of the community you are trying to build and are not overly strict since it’s still a social network. Don’t worry if you don’t want to start your own group – there are thousands of existing groups that you can utilize for your purposes and you’ll do just fine!!
“All of this is great, Jan, but how does it relate with my network marketing business?” I hear ya! First of all, there are a lot less people using LinkedIn to recruit for network marketing than on Facebook so it will give you an advantage. We’ve already talked about the fact that LinkedIn is a business like, very professional platform and that will lead directly into the very reason it’s perfect for recruiting for your network marketing business.
Professionals are typically the most socially connected to higher quality people. They are connected to other professionals, business owners and influential people. You don’t need too many connected professionals in your team to seriously do some damage.
Ray Higdon (7 figure earner in the network marketing profession) points out that many times you can locate and recruit a professional who has never done network marketing. This is actually very cool as they can go to their warm market and say “I’ve never come to you with this sort of thing before” and it is a very persuasive line.
Another great feature of LinkedIn for prospecting is the “Advanced Search” capability. See my image below for this screen:
As you can see, you can get really targeted with your searches and bring up people in your local location or globally. This is one of the best features there is for prospecting for your network marketing business on LinkedIn.
I hope you can see the great value in using LinkedIn for your network marketing business.
If you found this post helpful, please comment below and share it with your friends.
Till next time,
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