I got this question the other day from a new follower of mine on Twitter (he actually asked how Twitter fits in, but I thought I’d expand it because all social media is the same as far as attraction marketing is concerned) so I thought I’d share my answer with you. What I told this follower is that attraction marketing is
the method of putting value out into the marketplace so people in your niche, who you’d like to serve, will find it and be attracted to you. Hence, the term attraction marketing. I then told him that social media is just the tool that’s used to get your message out there.
What Is Attraction Marketing Anyway?
Attraction is chemical. People are attracted to people they think can help them and protect them. So, if you give people hope, they will naturally be attracted to you. With that said, you need to come up with a plan to solve people’s problems without pitching them your link to buy your product.
Just giving someone a link isn’t valuable and it will not work! You wouldn’t walk up to a stranger on the street and say “Hi, my name is Joe and here’s my website…click it and buy product xyz from me”. Instead, you would go to networking meetings or social gatherings that you know will be attended by people who will definitely be interested in what you have to offer and introduce yourself. Then you would start a conversation with them to find out what they do, and how you may be able to help them.
How Do I Use Attraction Marketing on Social Media?
Once you find out (from them) what their pain is, offer them a solution that your product or service can provide to that problem.
Once you solve their problem, they’ll love you! Remember, people don’t buy drills because they want a drill. They buy drills because they need a hole!
Online (social media) is no different than offline. After all, we’re all human beings who are on the other side of the computer screen and keyboards that type the messages you see on Facebook, Twitter, Instagram, Pinterest, or any other social network you’re on. So, why would you go “walk” up to a stranger on any of those platforms and automatically “puke” on them. Excuse my language, but it’s true…it’s just like puking when all you do is post your link all over the internet? They’re called “Social networks” for a reason. People want to find out what their friends are doing. They don’t go onto Facebook to buy anything. If they wanted to buy anything, they’d go to eBay or Craigslist or something.
The key to attraction marketing is that you want to enter into the conversations that people are already having in their mind. It’s important that you know who your target market is and you want to write down what your target market is thinking, what they’re searching for on the internet (via Google, Bing, or any other search engine) and constantly be putting yourself in their shoes before you put anything out there.
But, how do I figure out what my target market wants, Jan? First of all, look at your product and figure out what problems it solves. For weight loss products, your target market is probably looking for a way to lose weight. For people in the home business niche, they may be looking for a way to generate leads online. Once you do that, you can search on Facebook, Twitter, and Instagram for those keywords. Another way to search for your target market is to target 20 MLM companies if you’re in the home business niche and do videos and blog posts specifically to them. Here, you want to mention the tools that you have at hand that can help them generate leads online.
The know, like, and trust factor is the most important key to attraction marketing. People will buy from people they know, like, and trust. It has to be their decision. No one likes to be sold! Doing videos is a great way to allow people a way to get to know you. You can connect with me on my YouTube channel here. Make sure these videos have everything to do with your audience. Say how “You” can benefit and not how “I” benefitted. It’s all about appealing to their emotions.
Once you’ve appealed to their emotions, you’ve successfully mastered the art of attraction marketing. I hope this blog post helped you and you got value from it. If so, I’d love to hear your comments below and if you feel the urge, please share with your friends on social media.
Till next time,
P.S. If Your Upline Does Not Have a Step-By-Step Blueprint For ONLINE Marketing Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access