Fundamental Skills Necessary for Internet Marketing

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facebook-424521_1920So, you want to be the next big success story on the internet but you have no idea what it takes to actually become that person!  In this article, I outline what it will take for you to become the person you want to become by showing you what fundamental skills are necessary for success in internet marketing.

What are the basics of internet marketing?  There are several things that make up a good marketing plan, none of which is more important than having a servant attitude:

  • Be laser focused on your customers – first, you need to pick a target market and figure out what their problems are.  Your product or service needs to be able to solve those problems.Marketing is strategic. To succeed, you need highly focused goals. You need a framework for a scalable, replicable framework. It doesn’t matter whether you’re a beginner or an advanced marketer — this fact will always hold true. If you run without direction, you’ll end up wasting two of your company’s most valuable assets: time and money.Step #1 of successful online marketing is an understanding of your company’s exact needs and goals. You need relentless self-discipline. And laser focus.  Any marketing strategy must have the customer in mind.  Start by asking your existing customers what they want or need.  Then, look online in forums or Facebook groups where your target market hangs out.  See what people are talking about, what questions they’re asking and answer those questions with your marketing.At the end of the day, it doesn’t matter whether you’re running online ads, email marketing campaigns, or retargeting customers on Facebook. What matters is that you focus on building genuine, human-to-human bonds with the buyers you’re trying to reach. The key to successful Internet marketing is your ability to choose the best possible channels for achieving that end goal.
  • Have a strategic plan and don’t shoot in the dark – that will be very costly.Take off your marketer-goggles, and start perceiving the world through your most important stakeholder. Your buyer. That means listening more than talking — learning more than teaching or marketing.It’s this vision that drives the web’s most successful marketing campaigns.  Whether you’re spending $100 on Facebook ads or $100K on customer education videos, you need a carefully planned strategy. Trust me when I tell you that spray and pray is not an effective approach to marketing. Every marketing plan needs to start with the results that you want to achieve. ROI is not a guessing game.  Your marketing initiatives will fall into the following core areas: awareness, engagement, decision, and retention. Understand which of these four functional areas are most important to your business and why. Make sure that your marketing campaigns align with the goal that are most important for your business to achieve right now, in the medium term, and down the road.
  • Tell your brand’s story – who are you and what do you stand for? This business is all about relationships and people will buy from people they know, like, and trust. So, the more you get to know your customers and prospects, the more they will like you.  Be genuine and you can’t lose.  Stop thinking like a marketer. Stop trying to sell your product, and instead, focus on developing human interest. Answer the question of why people should care about what your company has to say.
  • Create value and put it out on the internet – Once you know who your customers are and the problems they are encountering where your product can help, you can start putting valuable information out on the internet.  This can be in the form of videos uploaded to YouTube, blog posts such as this one, or articles on forums.  Always have a call to action at the end of your tips/information so people will opt-in to your offer (could be your newsletter) and that’s when you’ll start building your list.
  • Once you have people on your list, develop a deeper relationship and sell them something – Use the 90-10 rule.  That is, 90% of your emails should be valuable information that your audience can use for themselves with nothing to buy and 10% should be an offer to buy something.  That’s not to say that you can’t have a P.S. at the end of your email or blog post with a link to one of your products or training or something, but the body of the content should be NOT salesy.

That’s it for this blog post.  I hope you got value from it.  If so, comment below…I’d love to have a conversation with you!

Until next time,

Jan

P.S. (See, here’s mine) If your upline does not have a step by step blueprint for online marketing success, check this out (Unless you already have too many leads).

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