Before the movie, I had never heard the word AVATAR before and now it has a totally different meaning for me.
Now I know how important that word is when you’re talking about creating your target market for your home based business. Before you can target the right people in your marketing, you must understand who you’re trying to attract into your business.
A customer avatar is simply a detailed profile of your target market. Most network marketers/affiliate marketers think it’s good enough to just name your target market, but it’s much more important to really define your customer within that target market. Think about it like you’re creating a character for a book or a movie. Use your imagination and think about what the person would look like and act like. Important questions to ask yourself are:
- What’s his/her name?
- What’s his/her age?
- What’s their family situation? Are they married, single, divorced, or widowed?
- Do they have children? If so, how many?
- What other demographics or other characteristics make them who they are?
Most likely, your customer avatar is very similar to you. Use the pains that you’re experiencing in your network marketing/affiliate marketing business and put them into your customer avatar. That way, it will be a lot easier to identify the solutions to those pains using the products that you have in your portfolio.
Key point —> If you try to speak to everybody, you’ll end up speaking to nobody!
12 Questions to Define Your Customer Avatar
To properly define your Customer Avatar, you will need to ask yourself the following questions:
- Where does my avatar hang out?
- What websites do they go to?
- What do they read?
- What do they watch on TV?
- What do they do in their free time?
- What are their goals?
- Who are their heroes?
- Who are their enemies?
- Who do they want to please?
- Who are they responsible for?
- Who might they let down or fail?
- What keeps them up at night?
If you’re just getting started with your network marketing/affiliate marketing company, your avatar cannot wait for you to launch your business, because what you are going to provide them with is going to help solve the pain point and fill the informational void they are currently experiencing.
What an avatar is NOT
My avatar is anyone who likes the topic X and wants to learn more about it.
What a good example of an avatar IS
My avatar is Sally. She’s 45 years old and has been in network marketing for 1 year. She has tried all of the “old school” methods of recruiting people into her business and her friends and family don’t want to hear about her business anymore. Sally has turned to the internet to learn how to generate leads for her business on social media but has no idea how to start. She needs guidance with 1) how to decide which social media platform to use, 2) once she figures out where she will start, what’s the best method for generating leads there, and 3) how to convert those leads into distributors or customers.
How To Find Your Avatar
Look for them:
- In online communities (Facebook, Twitter, LinkedIn, Google+)
- At in person meet ups (meetup.com, conferences)
- Through your own networks (asking others if they know someone like your avatar)
Once you’ve found them, really talk to them. Invite them to sign up for a free 15-minute chat, and ask them:
- What are your biggest struggles?
- What are your dreams and aspirations?
- What don’t you like about your current situation?
Open-ended questions are best, because once you know your avatar intimately, you’ll be able to figure out how your product (s) can truly help them. Really pay attention to the words and phrases they use, and how often those words or phrases come up in the different conversations you’re having.
I hope this has helped you with understanding the importance of defining your avatar and then actually doing it. Without your avatar, you’re going to have a very hard time making decisions that could change the course of your business as you start to grow.
Your business will exist to help solve the pain points and fill the informational void your avatar is currently experiencing, and the resources and strategies you share will get them from where they are now, to where they want to be.
Can my avatar evolve?
Yes! Your avatar can (and should!) absolutely evolve.
Just because you define your one perfect customer doesn’t mean there aren’t TONS of other people out there who want and need what it is you have to offer. They may not be your perfect customer, but that doesn’t mean they can’t benefit from what it is you’re providing.
And just because you define your one perfect customer, that doesn’t mean that after having 10 conversations with someone who you think might be your avatar – but ends up NOT actually being your avatar – that your definition can’t change.
So, who is your avatar? Share with us in the comments section below!
Till next time,
P.S. I didn’t make this stuff up and I have wonderful mentors who help thousands of business owners every day. Check it out!