When was the last time you used a phonebook to look for a product or service you needed? I thought so…I don’t remember the last time I picked up a phonebook…period! The first place people look these days is the internet. I always say “Google is my best friend!” Continue reading
You have, no doubt, heard that unless you’re good at online marketing for your business, you will be left behind in the 21st century! It’s plain and simple…if you don’t master (or have someone do this for you), your business will suffer because your competition is already figuring it out. Continue reading
Your business is on Facebook, Twitter, Instagram, & maybe even Snapchat, so why would you need a website? Read on to see the answers to why your business needs a website. Continue reading
When you decide that you want to use or increase your social media presence to grow your business (any business, whether it’s a brick and mortar business, network marketing, affiliate marketing, insurance sales, or real estate sales to name a few), there are some important things that you need to understand in order to grow your online presence. Continue reading
Have you ever come across a Facebook page or profile and thing “Oh, lord, what was this person thinking when they posted this?” Do you know what types of things you should be posting to move your business forward on social media? Continue reading
I often see marketers set up a Facebook page, Twitter profile, and LinkedIn account. Then, they read an article about Pinterest and join Google+ on a whim and think their content marketing is taking off with a bang. Instead, all that bangs is their head against their desk as hours of each day are spent trying to create and manage conversations in five different communities.
Here’s the secret to keep your head on straight.
You do not have to be on Facebook. Not every company should be on every social media channel. You do not have to use something just because it exists! Your brand might fall on deaf ears on Twitter. Zero people may show up to your Hangout on Google+. Doing more than you can handle or putting efforts into a social channel that is the wrong place for your brand will put a huge crack in your foundation and place a serious strain on your ability to prove you are a trustworthy resource.
Consistent brands are seen as the most trusted, but only a handful of brands have a strong, consistent presence in every single touch point they enter (think Google, Coke, and Starbucks). People can spot brand inconsistencies quickly and easily develop mistrust when messaging changes across multiple platforms. To achieve a high trust level, you have to tell the same, authentic story in each channel you participate in. In fact, consistent content creates loyal customers. Which means you need a strategy to keep your social content updated in a consistent tone, voice and timeframe.
How do you choose where to share your story?
The most effective brands maintain a brand style, plan out their content, and strategically choose the best content platforms to reach their target markets by starting with these four steps:
1. Research how your industry connects and communicates. Does your target market participate and ask questions on Facebook, LinkedIn, Google+? If you find an active community already exists, then it’s probably a good idea to get involved in that social channel. If you find zero engagement from your target market and zero participation from your competition, think about whether being the ringleader will really give you the return you desire. You might be better off putting efforts into your own website through a blog.
2. Consider your resources. If you’re getting pressure to participate in social media or start a blog, but don’t have the time or financial resources to update with informative content on a regular basis, don’t do it! Instead, focus on setting a really good foundation with your website content or start a monthly newsletter. The point is to focus on the type of content that you can maintain on a consistent basis – and social media requires a lot more ongoing updates than a web page or monthly newsletter.
3. Examine your goals. If you’re trying to drive traffic to your site, social media can be a helpful way to share content and increase engagement. However, if you’re already getting a lot of traffic, you might consider how to funnel those visits into leads before putting more resources toward participating in social media.
4. Create a plan for consistency. Your social media accounts should have the same logo, taglines, and educational material as your website, your Google listing and even your office building. Information as simple as business hours, location, email address and phone numbers should be up to date. Once the essentials are in place, put some time into creating a social media conversation calendar to make sure the channels you’ve chosen stay updated regularly with valuable content.
Knowing why and how your brand is participating in a social channel will help you stand out in the crowded space.
I hope this post helped you see the importance of being consistent. Feel free to share if you got value.
Until next time,
P.S. If Your Upline Does Not Have a Step-By-Step Blueprint For ONLINE Marketing Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access
To paraphrase legendary Green Bay Packers coach Vince Lombardi, “Getting customers to click through your web page isn’t the everything … it’s the only thing!” Vince had the right idea (even if he wasn’t talking about websites)…you have to have ways to get more clicks to your website. Continue reading
Social media marketing is such a broad term and the way businesses implement it is different depending on size, budget, and brand. In today’s blog post, I will explain some best practices for implementing social media marketing for your small business. Continue reading
2015 is drawing to a close and I can’t believe how fast it’s gone. What our parents used to tell us about time going faster as you get older is so true, isn’t it? LOL! Continue reading
You’re on Twitter but the time it takes to post as often as you need to is understandably overwhelming! Believe me, I thought the same thing but then I learned about some tools that are making my life so much easier. In this blog post, I want to pay it forward and make your life easier too. Continue reading