4 Ways to Improve Conversions with Content

Sometimes we tend to overthink our sales pitch. Often the best solution is the simplest. For example:

  • 60% of small business websites don’t put their phone number of their home page
  • 75% don’t have an email address or a link on the front page of their website
  • 66% fail to put a contact form on their website so visitors can ask questions, leave comments or request more information

If your website doesn’t offer the simplest things your visitors are looking for, then of course it’s going to fail. Continue reading

How to Use Content Syndication to Expand Your Online Business

One great way to drive more traffic to your web pages is by posting content you have created on other people’s web pages or on article syndicators. These are sites that collect articles from all over the web and index them in one location so that they can be found more easily by people searching online for specific topics.

If you post your content anywhere, always make sure it includes several backlinks that lead back to your home pages so people who found your content interesting and helpful can find more content that you have created. Post your content on your own blog site or web pages, as well as posting them as guest blogs on other people’s blog sites, as freestanding articles, and as submissions to article syndicators and social bookmarking sites.

Double the value of your content by breaking your blog posts or articles into smaller chunks and send them out over social media as either Twitter “Tweets” or as Facebook status updates. Also include a link to your web page with every posting so that you can lead people back to your page.

Benefits of Content Syndication

Search engines like Google, Bing and Yahoo are constantly crawling through the Internet looking for new content that they can index and rank on their Search Engine Rank Pages (SERPs). One of the ways they assign value to your web page is by the number of backlinks it includes. If your web page has links from a lot of other web pages – especially pages the search engines considers “authoritative” — then it will be ranked higher by search engines.

Links from authoritative or “expert” sites – such as those that are a leading authority on whatever niche your content happens to be about – will increase its ranking dramatically. Search engines want to point their users to sites that are going to give them the most helpful, accurate information. If you can get your content to include links from such sites as About.com, eHow.com, Wikipedia and others like those, your rankings will increase and you may even wind up on the front page.

Benefits of Syndicating Your Content

Other authority sites include sites that end with the suffixes .edu and .gov. Post content in forums on educational or governmental websites and include links back to your web pages and usually it will instantly increase your page ranking on search engines. Not sure where to go? Just target any site that people would naturally go if they had a question about something having to do with your niche.

Benefits of syndicating your content on authoritative sites include:

  • You can siphon “authority” from established websites.
  • You can build premium backlinks that will remain intact
  • You can position yourself as a respected expert in your field
  • You can generate traffic to your website instantly.
  • You can build a reputation as an authority in your niche.

Where to Syndicate Your Content

An easy way to find authority sites related to your niche is to type in any of these following keyword strings along with your niche keywords:

  • “Guest Bloggers Wanted”
  • “Contributors Needed”
  • “Submit Guest Post”
  • “Accepting Guest Bloggers”
  • “Submit Content”
  • “Submit Article”

Another way to find guest blogging opportunities is to use “inurl” keyword searches which will search online blogs for specific search terms. These look like this:

“inurl:guest-blogging-guidelines” or

“inurl:guest bloggers”.

Top Content Syndication Networks

Some content syndication networks are devoted to specific niches. For example, if you work in Internet Marketing, you could submit your content to one of these sites:

http://www.BizNik.com/

http://www.SmartBlogs.com/

Expanding the scope and stretch of your offers through syndicating your content on as many channels as possible is essential for driving maximum traffic to your offers.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Until next time…

Jan

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Email Marketing: Knowing What to Send and When

If you already have a list of subscribers who are passionate about your niche, it’s time to set up a series of emails that you program in your autoresponder to send out according to a pre-set schedule. This is known as an “email swipe”.

There’s no limit to the number of emails you can send out. Your subscribers keep getting them until they unsubscribe from your list. As long as your emails provide something your customers want, they will continue to keep opening them.

And, as long as they are opening your emails, rather than deleting theme without reading them, you have the opportunity to sell the products you are promoting to the people on your email list.

What Emails Should Do

The emails you send out should serve one of two purposes:

  • Reinforce your subscriber’s loyalty by giving them something of high value for free
  • Promote a particular product or service

Effective email swipes contain both types of emails. If you send out emails that just promote products and services, your subscribers aren’t going to get a lot of value from your emails and they will be more likely to unsubscribe.

Instead, alternate these promotional emails with ones that provide free high-value content that they can actually use in their everyday lives. Your subscribers then will be more likely to open your emails and to purchasing the products or services you promote when you send promotional emails.

Toggling between these two types of emails successfully requires a lot of skill, much of which comes with experience.

Keep in mind that once the person on your email list makes the choice to delete your email without reading it the first time, it’s going to be harder and harder for you to get them to open any subsequent emails that you send.

That’s why it is critically important that you keep your emails interesting enough and provide enough value so that the people on your list will have no choice but to open your emails every time you send them.

What Kind of Content to Include

Free high-value emails should contain either original content that you have created yourself or content you have purchased or commissioned from freelancers, PLR or some other source. Your emails can even simply contain links to informative content your subscribers will find useful.

By the way, this strategy works the same when marketing in other platforms as well, not just email. You can provide high value content and keep people looking forward to your next submission on places such as Facebook, Twitter, Instagram, Tumblr and many other formats. The principle is the same.

Consider your emails swipes as a newsletter that you send your subscribers. A newsletter contains interesting and helpful articles about topics that interesting. If your content is high quality and your subscribers enjoy it, they are going to be more open to buying the products and services you promote in your newsletter.

How Often Should You Send Emails?

While there is no agreed-upon schedule for free content and promotional emails, use a 3:1 proportion. For every promotional email you send out, send out three that provide free high value content designed to build loyalty with your subscribers.

Promotional emails should have a structure similar to a sales letter. Have a clear Call to Action (CTA) that says exactly you want your reader to do: Buy a product, subscribe to a newsletter, invest in your company, etc.

Promotional emails need to have a link where your subscribers can click on to buy the products or services you are promoting.

Content of Promotional Emails

The content you promote in your promotional emails can be either original or something you commissioned another person to create for you. You also can promote affiliate products, which are products sold by somebody else but promoted by you. When a subscriber clicks through and buys one of these affiliate products, you get paid a commission.

Affiliate products are popular among email marketers because they don’t require you to purchase anything up front or worry about delivering the product to the buyer. All you do is promote the product and when a sale is made, you get paid.

For more information about increasing your sales per email opt-in, check out our lead generation system by clicking on this link now.

Get in touch with me on Facebook here or by email at jan@janshawrecommends.com!  I’d love to connect.

Until next time…

Jan