What do you think about when you first hear the term “Attraction Marketing?” Being attracted to someone that you’d like to date? Being attracted to someone or something? Marketing effectively so people will buy from you? You would be right with both answers because attraction is chemical and it elicits emotions in people to make them do things that they may not do otherwise.
So, why is attraction marketing important for your network marketing business? If you’ve been in network marketing/MLM for any length of time, you can probably guess that it’s important because people buy people. And, in addition to that, they buy from people they know, like, and trust. You might ask how to get people to know, like, and trust you and that’s a great question. There’s a difference between a lead and a customer. Simply stated, in order for someone to be attracted to you it’s important to solve people’s problems or give them what they want. You do NOT want to just give them a link to your offer and tell them that they need what you have.
Here’s the most important point and I’m going to put this in caps because it’s that important (I’m not yelling at you…LOL). IT’S NEVER ABOUT YOU…IT’S ALL ABOUT THEM!
So, here are a few steps to follow to become successful online:
1) find people who are known buyers or people who have indicated they are looking
2) talk about what they they want
3) get permission to talk to them more
4) take people through a series of stories that show them the results that could be theirs
5) show them how what you have can solve their problem or give them what they want.
Don’t worry if you aren’t sure how to go through all the steps…I’ll be taking you down this path and it will all make sense. In the meantime, if you want to get a head start on the whole attraction marketing thing and learn how to become effective attraction marketers, Click Here!
Until next time,
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