Using Keywords to Improve Your Page Rankings

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.”

Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm.

By discovering the best keywords for your internet marketing niche and including them in strategic places on your web pages, you can improve your ranking on the Search Engine Result Pages (SERPs) for those keywords.

Conducting Keyword Research

Keyword research means finding the best keywords for your product niche. When you optimize your web pages with the best keywords, search engines like Google and Bing will index your pages and rank them higher, ideally in the top three spots.

If you use bad keywords or don’t optimize them correctly within your web pages, your pages will be ranked so low that nobody is going to find them.

The first step is to create an initial list of possible keywords. Basically, you will be brainstorming ideas. For example, if your product is a dog obedience course–which happens to be an evergreen niche–your initial list might include keywords like:

Dog obedience

Puppy house training

Canine obedience

How to train your dog

Dog training

Puppy obedience

Write down all the main categories of your niche and any other words or phrases that might fall under each of those categories, and then create as many variations as you can of those keywords.

Come up with the best list of both general and specific keywords that you can. You will test them later to see which ones are the most effective.

Make sure you pick between two and five words within your keyword phrases. Anything longer than that and the likelihood that people will type them into the search engine goes down. An exception to this rule is when you include “How do I …” or “Top 10 Ways to …” as part of your keywords. These tend to work pretty well. However, in most cases, your keyword phrases should be brief.

Finding the Most Successful Keywords

Ideally, the keywords you choose should be overripe and underexploited. In other words, they should be keywords that describe things that have a lot of people looking for products in that sub-niche, with not a lot of other people offering them. Find these and you can virtually print money.

Now you want to do monthly searches in keywords for your niche, and also find out how much competition each has. Google has a free Adwords Keyword Tool you can use to search for various keywords. Because Google has the biggest and most popular search engine, it makes sense to use its tools to find the best niches–especially when they’re free!

The next step is to find within this general niche those sub-niches that are overripe and underexploited.

Long Tail Keywords

Long tail keywords are the words and phrases users type in to search for a particular niche. They make it easier for you to hone in on the specific target audiences within your niche.

For example, they can be geographically based–such as “Atlanta dog obedience schools”–to make them more specific. Keep track of all the long tail keywords you find so you can focus on these secondary ones that still get a lot of searches but aren’t already being used by other marketers.

Keyword Placement

Where you place the keywords is really important. Search engines prefer to see your keywords and phrases in the headline, in sub-headlines, and in the first and last paragraphs.

Your primary keyword also should be included in your URL, or web address name.

WordPress has a handy All-in-One SEO Pack plug-in that automatically includes keywords in your metadata, which are the little descriptions beneath each link on Google.

Keyword Saturation

In the remaining part of your page content, where you distribute them isn’t as important as long as you have the proper saturation level.

Include keywords within your content the optimal number of times, known as keyword saturation. Search engines give a higher ranking to pages that have keyword saturation of about 2%. If your web content is 500 words, your keywords should be included about 10 times:

500 (Total # of Words) x .02 (Optimal KW Saturation Rate) = 10.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Determining the Perfect Niche for You

As an Internet marketer, determining what niche you want to build your business around is one of your first decisions. It’s helpful if you know something about your niche so that you are somewhat familiar with it and your learning curve is not as steep.

For example, if you are a chicken farmer who has spent the past 20 years working on an egg farm, you probably don’t want to launch a business having to do with buying foreign currencies, especially if you have never traded in Forex in your entire life.

Rather, you probably want to consider capitalizing on your expertise and working within the poultry niche.

A good place to start is by thinking about your own passions. What sorts of things fascinate you? What could you talk about for days? If you choose a passion niche – especially for your first online marketing business – it’s easy to share your enthusiasm with others.

Do you have a hobby or interest now or have you had one in the past? Was there a job you had, an educational experience, or some sort of informal training that you could use as the foundation for building your expertise?

Benefits of Passion Niches

When you are interested in your niche, it will help to keep you from becoming bored or frustrated later. But your niche should also be something your customers are going to want as well.

What you want are niches that have a lot of customers and different types of products that can be packaged in various ways and priced in the mid- to high-price range.

Here’s an example: Assume you have always been interested in consumer electronics, which is an excellent niche. For your first product, you might choose to promote replacement parts for 3-D HDTVs that cost only $1.25.

While this would be a good product if you are the only seller of those particular parts after they have been discontinued – because you could essentially charge anything you like – in any other instance, you would need to have a huge volume in order to make a lot of money.

Because you want to work in the consumer electronics niche, a better product might be the 3-D HDTVs themselves. While they have a much bigger price tag, you could arrange to buy them through a drop shipper, and each sale could bring you commissions worth several hundreds of dollars.

Researching Your Niche

Once you’ve selected a niche that you believe has a lot of potential customers, the next step is to confirm it by conducting niche research.

Measuring the size of a niche market is as easy as going online to see if there are a lot of competing products already being offered in the niche you have selected by doing a simple Google search. Let’s keep our example of consumer electronics.

Go to Google, search “3-D HDTVs” and you will instantly discover hundreds of competing products within that same niche, meaning you have hit upon a niche with a huge potential customer base.

The main objective of niche research is to determine if there is a high demand for the types of products you want to promote. Visiting these web-based marketplaces can tell you that, because if a lot of products are being offered in your niche, that means potential buyers are plentiful.

Evaluating the Competition

To size up your competition, generally the first place to visit is Amazon, the world’s largest online retailer. While Amazon is known for selling eBooks for Kindle and other eReader devices, it actually is the marketplace for practically any type of product in the world.

So you want to search on Amazon to see what other marketers are selling that are the same or similar to the product you are considering.

Amazon also provides a lot of data you can use to develop your own marketing plan even further, such as how many similar products already are being offered for sale, which are the least and most popular, and the price range you can expect.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Till next time,

Jan

Determining the Perfect Niche for You

As an Internet marketer, determining what niche you want to build your business around is one of your first decisions. It’s helpful if you know something about your niche so that you are somewhat familiar with it and your learning curve is not as steep.

For example, if you are a chicken farmer who has spent the past 20 years working on an egg farm, you probably don’t want to launch a business having to do with buying foreign currencies, especially if you have never traded in Forex in your entire life.

Rather, you probably want to consider capitalizing on your expertise and working within the poultry niche.

A good place to start is by thinking about your own passions. What sorts of things fascinate you? What could you talk about for days? If you choose a passion niche – especially for your first online marketing business – it’s easy to share your enthusiasm with others.

Do you have a hobby or interest now or have you had one in the past? Was there a job you had, an educational experience, or some sort of informal training that you could use as the foundation for building your expertise?

Benefits of Passion Niches

When you are interested in your niche, it will help to keep you from becoming bored or frustrated later. But your niche should also be something your customers are going to want as well.

What you want are niches that have a lot of customers and different types of products that can be packaged in various ways and priced in the mid- to high-price range.

Here’s an example: Assume you have always been interested in consumer electronics, which is an excellent niche. For your first product, you might choose to promote replacement parts for 3-D HDTVs that cost only $1.25.

While this would be a good product if you are the only seller of those particular parts after they have been discontinued – because you could essentially charge anything you like – in any other instance, you would need to have a huge volume in order to make a lot of money.

Because you want to work in the consumer electronics niche, a better product might be the 3-D HDTVs themselves. While they have a much bigger price tag, you could arrange to buy them through a drop shipper, and each sale could bring you commissions worth several hundreds of dollars.

Researching Your Niche

Once you’ve selected a niche that you believe has a lot of potential customers, the next step is to confirm it by conducting niche research.

Measuring the size of a niche market is as easy as going online to see if there are a lot of competing products already being offered in the niche you have selected by doing a simple Google search. Let’s keep our example of consumer electronics.

Go to Google, search “3-D HDTVs” and you will instantly discover hundreds of competing products within that same niche, meaning you have hit upon a niche with a huge potential customer base.

The main objective of niche research is to determine if there is a high demand for the types of products you want to promote. Visiting these web-based marketplaces can tell you that, because if a lot of products are being offered in your niche, that means potential buyers are plentiful.

Evaluating the Competition

To size up your competition, generally the first place to visit is Amazon, the world’s largest online retailer. While Amazon is known for selling eBooks for Kindle and other eReader devices, it actually is the marketplace for practically any type of product in the world.

So you want to search on Amazon to see what other marketers are selling that are the same or similar to the product you are considering.

Amazon also provides a lot of data you can use to develop your own marketing plan even further, such as how many similar products already are being offered for sale, which are the least and most popular, and the price range you can expect.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Till next time,

Jan

The 7 Dirty Words of Internet Marketing

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George Carlin – may he rest in peace – talked about 7 words you can’t say on TV. Well, this article is going to tackle the 7 dirty words of Internet marketing. You want to disassociate yourself from these as much as you can, if you know what is good for you.

Number 7, and one of my favorites, is “buy.” You NEVER want to tell people to BUY your book or whatever the heck it is you’re selling. Buying means you’re spending money on it, and people do NOT want to spend money … on ANYTHING.

So you want to stay away from this word at all costs. Try something like “claim” or “immediately download.” This will make them think they’re getting it for nothing.

Number 6 really applies mostly to the IM make money online niche … “earn.” You NEVER want to tell people that they can EARN money online. Earning makes is sound like there is work involved. It’s hard to earn. You want to use words like “passively acquire an income” or something like that. Make it sound easy.

Number 5 sounds like “earn” but has an extra letter at the beginning. The word is “learn.” You NEVER want to tell somebody that they’re going to LEARN something. Learning is what you did in school and it’s NOT easy. Nobody wants to learn. They want the info to magically appear in their head as if by some genie.

Number 4 is something only a dope would use when talking about their own site. The word is “scam.” When people think of a scam, they think of something illegal.

And the truth is, almost all scams ARE illegal. This is such a dirty word, you only want to use it when talking about somebody ELSE’S site. Just make sure you can prove it, unless you want to end up with a lawsuit on your hands.

Number 3 is something a lot of marketers just don’t get. It’s “spam.” This is the bane of our existence. Spammers have made Internet marketers’ lives a living hell on Earth. Because of spam, we have more regulations than we know what to do with … all of which only make marketing that much more of a pain in the arse.

Number 2 is “Ponzi.” Remember the old Ponzi schemes from way back? Well, believe it or not, they are still around and still getting shut down every single day. The last thing you want is to be associated with one of these schemes. There is only one word dirtier than “Ponzi.”

Number 1 may be the dirtiest word in all of Internet marketing. It’s the one thing that nobody wants to do. They’d rather eat bugs than do this. The word is “work.” Nobody wants to work. They just want to sit back, push a button, and watch the money fall from the sky. So never, under ANY circumstances, put on your website for your product that the prospect will have to WORK in order to see any results.

Okay, the above was a little fun for a change of pace. However, there is a lot of truth in what I’ve said. Remember it if you want to be a successful Internet marketer to avoid these 7 dirty words.

To learn other ways to increase the profitability of your business, check out our lead generation system by clicking on this link now.

Till next time,

Jan