7 Simple Ways to Get More Visitors to Click Through to Your Web Page

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To paraphrase legendary Green Bay Packers coach Vince Lombardi, “Getting customers to click through your web page isn’t the everything … it’s the only thing!”  Vince had the right idea (even if he wasn’t talking about websites)…you have to have ways to get more clicks to your website.

The purpose of the click through page is to drive visitors to the next step in your sales funnel. As such, it needs to include at least these seven different elements.

A Clear CTA Button

One of the biggest mistakes many marketers make is making it too difficult for page visitors to act on their CTA.

Use big, bold buttons that are in a prominent position on the page so that it’s easy for customers to do what you want them to do.

A Compelling Headline

The headline you use should include your keywords and closely match the title tag of your page in the HTML. If not, customers are more likely to click off your page without clicking through. Your customers want to see consistency when scanning your page.

Your headline usually will appear in the search results. So it should do everything it can to push visitors to taking the next step by clicking through to where you want them to go.

Use Short Paragraphs or Bullet Points

Nobody wants to wade through dense blocks of copy. It’s the Internet, after all.

Just give your page visitors the bullet points that get your selling points across or use very short paragraphs that efficiently communicate your message in as few words as possible.

Don’t Include Other Navigational Links

The purpose of your click through page is to get visitors to click through where you want them to go. so don’t give them any other options by including links to other pages, references, and so on. This provides too many opportunities for people to leave your page and go elsewhere.

Include AT LEAST Two CTA Links

People like to believe they have options. By offering them at least two buttons to click on (that both lead to the same place), it makes them feel empowered. It also will improve your conversion rate.

You also can include links within your text that appear over or under your CTA.

Use Exit Pop-Ups

Use a widget that gives you a pop-up that appears whenever somebody tries to click to another page besides your CTA. It gives you one last chance to convert a customer who was already leaving anyway, so why not?

Social Proof

Also known as the “bandwagon approach”, social proof feeds on people’s natural desire to be part of the cool crowd.

Use testimonials from clients, logos from companies you do business with or credible third party organizations, and so on. They aren’t always necessary on your click-through page, but in some cases they can add credibility and value to your web pages.

Use Simple Images and Photos

Don’t overcomplicate your page with a lot of different images or a photo that is too “busy”.

The images you use should complement the content on the page and support the headline at the same time.

Put Your “Best Stuff” Near the Top

Most people aren’t going to scroll all the way down to the bottom of your click-through page. So make sure you put your most compelling arguments, the best benefits and any other top-drawer ammunition you have to convert your visitors up top.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my business education system.

I hope this helped you and gives you great ideas about your website/blog.  I’d love to hear your comments below. If you got value, please feel free to share this with all of your friends on social media!

Till next time,

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36 thoughts on “7 Simple Ways to Get More Visitors to Click Through to Your Web Page

  1. Jan,
    Thanks for providing some important, actually essential, suggestions for making our blogs or squeeze pages become true capture pages. The best suggestion you made is to put the best stuff at the top. I have been guilty of first explaining and requiring the visitor to scroll down too far, below the fold, to get either call to action, the testimonials, or other important decision influencing words or images.
    Warmly,
    Dr. Erica

  2. Jan,
    Thanks for providing some important, actually essential, suggestions for making our blogs or squeeze pages become true capture pages. The best suggestion you made is to put the best stuff at the top. I have been guilty of first explaining and requiring the visitor to scroll down too far, below the fold, to get either call to action, the testimonials, or other important decision influencing words or images.
    Warmly,
    Dr. Erica

  3. Hi Jan

    I’m currently working through my blog making the CTA more relevant to the post because that’s something I’ve known was a weakness for a while now.

    I’ll bear in mind the “above the fold” comment too – because I think I could do better on that one going forward!

    Thanks for the tips.
    Joy

  4. Hi Jan

    I’m currently working through my blog making the CTA more relevant to the post because that’s something I’ve known was a weakness for a while now.

    I’ll bear in mind the “above the fold” comment too – because I think I could do better on that one going forward!

    Thanks for the tips.
    Joy

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